{"id":415172,"date":"2023-11-16T07:00:00","date_gmt":"2023-11-16T12:00:00","guid":{"rendered":"https:\/\/www.housingwire.com\/?post_type=how_podcast&#038;p=415172"},"modified":"2023-11-16T10:15:47","modified_gmt":"2023-11-16T15:15:47","slug":"marc-davison-discovering-differentiation-in-an-undifferentiated-market","status":"publish","type":"how_podcast","link":"https:\/\/www.housingwire.com\/podcast\/marc-davison-discovering-differentiation-in-an-undifferentiated-market\/","title":{"rendered":"Marc Davison \u2013 Discovering differentiation in an undifferentiated market"},"content":{"rendered":"\n<p>On today\u2019s episode, HW Media CEO Clayton Collins speaks with Marc Davison, co-founder of&nbsp;<strong>1000watt.<\/strong>&nbsp;Since 1998, Marc has dedicated his career to refreshing and authentic branding in real estate. He launched 1000watt in 2007 with Brian Boero after collaborating together at&nbsp;<strong>Inman News<\/strong>; now they\u2019re working with companies across the real estate ecosystem to discover their unique and fresh brand messaging.<\/p>\n\n\n\n<p>In this live interview at HousingWire Annual in Austin, Texas, Clayton and Marc talk all about branding and strategic marketing in housing. They discuss how to best utilize branding as a business strategy, where a lot of companies get it wrong and how to differentiate yourself in a market where the product is undifferentiated.<\/p>\n\n\n\n<p><em>Related to this episode:<\/em><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/1000watt\/\">Connect with Marc on LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/1000watt.net\/\">1000watt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/events.realtrends.com\/the-gathering-by-housingwire?__hstc=44321979.7d7a924fdea5bf23cd09dfad16bcacb1.1643393147980.1700080766861.1700085774988.1067&amp;__hssc=44321979.1.1700085774988&amp;__hsfp=1987171718\">The Gathering<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCXDD_3y3LvU60vac7eki-6Q\">HousingWire on YouTube<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Marc Davison \u2013 Discovering differentiation in an undifferentiated market\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YRXdRzs2rUA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><em>The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire\u2019s news desk. Hosted by Clayton Collins and produced by the HW Media team.<\/em><\/p>\n","protected":false},"featured_media":403211,"template":"","categories":[253249],"tags":[2100,12194,17254,268205],"how_podcast_show":[252374],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marc Davison \u2013 Discovering differentiation in an undifferentiated market - HousingWire<\/title>\n<meta name=\"description\" content=\"Today, 1000watt co-founder Marc Davison talks about branding as a business strategy and how to differentiate yourself in a saturated market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.housingwire.com\/podcast\/marc-davison-discovering-differentiation-in-an-undifferentiated-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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